After sitting in the background and watching folks review, criticize, and theorize over the iPhone 4, Apple has finally decided to come out of the shadows. Late Wednesday afternoon, the announced a press conference to be held this Friday, July 16 at its Cupertino headquarters. The one and only topic: the iPhone 4.

There were no further details given aside from that vague tidbit. However, based on the events that have transpired since the iPhone 4 launch, with regards to the so-called iPhone 4 "death grip," the odds are small that anything other than the iPhone 4's reception issues --- and hopefully, Apple's plan to address them --- will be discussed.

Apple has been criticized over its response on the issue, but also because it simply hasn't said much.  What has been said hasn't been taken too well (Just avoid holding it that way, etc. etc.).  It nothing else, a press conference to discuss the issue would help Apple PR.